What I learned on Product Masterclass: How to Build Digital Products course.

Part 1

PM and PMM has more common roles than difference roles, but what drives PMM is the External Communication needs and what drives outside peoples to use the product and as PM they are KPI driven but use cases would be different for both.

The course has an interesting way to approach the strategy to build a digital product to become indispensable in the business and break the software monopolies:

Has own finite resource e.g. Land, Talent, AT&T’s Infrastructure, and operate a network that’s hard to leave e.g. Whatsapp, Facebook

The course emphasizes 3 unique characteristics that your product must to have to survive the ecosystem:

• Personalization e.g. Netflix’s homepage

• Low cost to copy or zero marginal cost e.g. Windows office

• Faster network effect (member get member)

But how to make money in the software industry? Well you have two options or bundling, taking a product and build a feature or unbundling, by extracting a feature and make it better standalone.

But the best tip that I can bring to you about this course is the “Bias”.

I loved the way how they approach how us, Product Managers, are, maybe unconscious (and sometimes conscious) biased.

We can see it happing when we attribute greater weight to the opinion of an authority figure e.g., and the consequence is, creating the not best feature in your backlog just because that was suggested by senior member.

I will write a special article about the Key Biases in Product and How to avoid them. (Part 2)

See you soon

Sessa